Best Skin Care for Women Over 50

Approx 4 minute read |

As we approach mid-life our skin naturally becomes thinner and drier as our hormone levels deplete, ageing skin presents itself as fine lines and wrinkles, sun spots, crepe-y texture, as well as loss of volume as estrogen declines.

As we go through menopause, the body stops making as much collagen which presents itself as sagging skin, due to less elasticity.

Many women over 50 tend to look to overhaul their above-neck routines in search of the best skin care to reduce the appearance of wrinkles, brighten and resurfaced the skin. Here at WOW our skin-care pros share the best strategies for an ageless complexion.

Whether you’re a skin-care junkie or you opt for more of a minimal approach, your skin care routine should change over the long-term, as you tailor it to your needs.

Cleanse & Exfoliate

No matter your age, the best skin care begins with daily face-washing. Maturer skin should be treated with a mild, non-irritating cleanser that won’t strip the skin of its natural oils or cause irritation which is why WOW recommends using our 2% Glycolic Wash to gently cleanse and exfoliate dead skin cells, to promote a brighter complexion. We highly recommend averting from using physical scrubs, as they can be very damaging to the skin barrier which can result in an array of further skin concerns.

Restore Volume

Hyaluronic acid levels begin to decrease when we hit our 30s as collagen production slows down, which is why fine lines and deeper wrinkles may become more noticeable. Applied topically, hyaluronic acid is known to help replenish and retain cell moisture, which is why it’s a common ingredient in many off-the-shelf beauty products. However, hyaluronic acid molecules are actually larger than the skin can absorb, so we recommend having a WOW fusion mesotherapy treatment to inject hyaluronic acid directly underneath the skin to elevate moisturisation right away.
Using an SPF as part of your daily skincare routine will help prevent any brown spots aka hyperpigmentation appearing on the face, and as we know this sun-damage is what makes the skin look older. While you may wear an SPF during the summer months, you may not wear it all-year-round, yet on overcast days, only visible rays from the sun are blocked, but this doesn’t include UVB rays.

Our Synergy 6 NX-Gen SPF 50 includes both a 3D physical UV filter and a chemical UV filter for double protection from ultraviolet rays. Physical filters are commonly found in sunscreen; however, added ingredient Titanium Dioxide reflects UV rays away from the skin without leaving a white layer on the skin, making it a great makeup primer.

This wonder product also provides a specialised infrared screen that prevents damage from the heat of the sun, as well as technology screens such as your phone screen, tablet, laptop, and TV screens. The peptides used to stimulate collagen and elastin, keep your skin looking supple and youthful, whilst the antioxidants offer skin cell protection to prevent any further damage too.

If you suffering with menopausal skin and you would like to give WOW fusion, select ‘Find a provider’ from our main menu, enter your postcode and choose ‘WOW fusion centre’ from the dropdown, then click search. Your nearest practitioners will be listed, so you can contact your local clinic to book a personal skin assessment and begin restoring your skin.

WOW fusion® is designed to offer practitioners a fully targeted approach to skin health. If you want to give your clients a tailored skincare service, please contact our team at We offer regular training courses both in-person and online, as well as ongoing support to all our practitioners.