Preventing premature skin ageing

Approx 4 minute read

Can you name one skincare product that keeps your face looking healthy, wrinkle-free, and youthful for years to come? Probably not! Because most people overlook one of the most important products in their skincare routine… I’m talking about sunscreen, aka an SPF

While you may wear an SPF during the summer months, you probably don’t wear it all-year-round, which sadly is a mistake many are making and one that can really make all the difference to your overall skin health. You should be wearing sunscreen every single day of the year, come rain or shine! What most people don’t realise is that the ultraviolet rays that are the cause of sun damage and skin cancer are always present whatever the weather. As our ozone layer is depleting, the strength of UV rays are increasing, so your skin needs hard shielding from those harmful rays.

Unbeknown to most, those pesky UV rays are actually independent of cold or hot weather, and on the contrary to popular belief, they aren’t blocked by clouds! On days that are overcast, only visible rays from the sun are blocked, but this doesn’t include UVB rays. That’s why the best way to protect the skin is with sun protection

The very best skincare advice

The best skincare advice I can give you is simple: 1. Wash your face. This may sound obvious, but surprisingly many don’t! And 2. Wear a really good SPF that’s specifically designed for the face. These two beauty habits are the best way to prevent premature skin aging. Using an SPF as part of your daily skincare routine will help prevent any brown spots aka hyperpigmentation appearing on the face, and as we know this sun-damage is what makes the skin look older, thus making you look older than you actually are!

For those that suffer from Rosacea (reddening of the face which is essentially tiny little red facial veins, often making the nose look blotchy), an SPF is absolutely essential to keep it at bay.

Maybe you already know the importance of wearing sun protection every day, but avoid using an SPF because most formulas feel sticky or leave a white film on your skin? Well, here’s the good news… We’ve just launched a brand new scientifically proven range of products; ‘Intradermology’ which includes an innovative SPF 50 designed specifically for the face. It’s the next generation in skin health, representing a new era in sun protection and damage prevention

Our new ‘Synergy 6 SPF 50’ offers a revolutionary light silky consistency, hydrating the skin immediately. Not only that, but it also contains six next-generation active ingredients working in combination to prevent damage from the sun and the environment using ground-breaking technology minimising the chemicals used, as they are encapsulated within ‘liposomes’ allowing them to sit on the surface of the skin. This causes less irritation, making this product perfect for every skin type.

The Science

Intradermology expertly blends a powerhouse of antioxidant, growth factors, and acetyl hexapeptide 49.  The results are improved cellular health, improved barrier function, and increased hydration, all leading to a reversal in the appearance of aging and preventing future damage.

Synergy 6 NX-Gen SPF 50 includes both a 3D physical UV filter and a chemical UV filter for double protection from ultraviolet rays. Physical filters are commonly found in sunscreen, however, Synergy 6 includes Titanium Dioxide, which actually reflects UV rays away from the skin without leaving that typical sunscreen white layer on the skin. The cream has an Arabian cotton ingredient that acts as an environmental screen that prevents penetration from pollution matter, known for causing conditions such as Rosacea, Hyperpigmentation, and highly sensitised skin.

This wonder product also provides a specialised infrared screen that prevents damage from the heat of the sun, as well as technology screens such as your phone screen, tablet, laptop, and TV screens. The peptides used to stimulate collagen and elastin, keep your skin looking supple and youthful, whilst the antioxidants offer skin cell protection to prevent any further damage.

Testing has demonstrated that Synergy 6 Infrared screen reduces MMP production, increases skin firmness by 11.9%, elasticity by 4.8%, and reduces the appearance of wrinkles by 20%.

Whilst many sunscreens are known to cause breakouts, or for skin to appear oily, this light-textured cream offers all the great benefits of daily sunscreen use without the common pitfalls.

Applying sunscreen daily may seem like an unnecessary step to add to your skincare regime, especially if you feel you don’t spend a lot of time out in direct sunlight, but it’s absolutely crucial to maintaining the health of your skin.

To find out more about our new Intradermology range, local stockists or to become a stockist at your professional clinic or salon, get in touch:

Author: Claire Williams

CEO and Founder of WOW Facial Ltd.

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