Stop Guessing and Start BIOguiding: Biologically Guided Aesthetics Explained Introducing BIOguided™, our Biologically Guided Aesthetics® platform, and why I decided the sector deserved better than educated guesswork. Let me start with a confession, and I would ask you to be honest with me here too. How have we been making the decision on our in-clinic […]
Why we formulate differently: barrier-first formulation, explained Barrier-first formulation: a note on the science, the sourcing and the standards behind every Intradermology® product, from Claire Williams, Founder and CEO. Every professional skincare brand can quote you a percentage. Far fewer can explain the form of the active they chose, the carrier it sits in, or […]
The short answer PDRN (polydeoxyribonucleotide) is a purified complex of DNA fragments from salmon trout, which professionals use in skin treatments to support the skin’s own repair processes. Clinicians have used PDRN in wound healing for over 30 years. In aesthetics, practitioners use it to improve how skin tone, texture, hydration and redness look. The […]
Skinmaxxing is everywhere right now. Ten step routines filmed at 11pm, fridges full of serums, someone in their twenties explaining why you need a fourth acid. I get asked about it constantly. So here is a straight answer, without anything to sell you along the way. What is skinmaxxing? Skinmaxxing means pushing your skin to […]
Every clinic has the same category of client. The one who reacts. The one who has tried the acid, tried the retinoid, tried the resurfacing facial, and come back with tight, flushed, uncomfortable skin and a quiet loss of confidence in professional skincare altogether. That client is not looking for another active. They are looking […]
WOW facial founder and CEO, Claire Williams shares her personal experience with rosacea: Rosacea is a chronic and often misunderstood skin condition that can cause redness, visible blood vessels, and small bumps on the skin. Like many others, my journey with rosacea started with oily skin, PCOS, and the use of contraceptive pills which eventually […]
Crow’s feet, those fine lines etched at the corners of our eyes, can be a source of concern as we age. Understanding their causes and potential reversal can rebuild skin confidence, for a more radiant, youthful appearance. Let’s delve into the science behind crow’s feet, crepey skin, and how WOW facial offers a transformative solution.
In the bustling world of skincare, the allure of expensive products often prompts the question: Are they truly worth the investment? As the nation is evermore taking an interest in skin health, we asked our founder Claire Williams to share her insights into the realm of skincare, emphasising the synergy of advanced facials, premium cleansers, […]
Images via KP Aesthetics, Hale, UK Understanding Menopausal Skin Problems: Itching and More Menopausal skin undergoes significant changes due to hormonal fluctuations. Women may experience itching, dryness, and increased sensitivity. These symptoms result from reduced collagen production, leading to skin thinning and decreased moisture retention. The WOW Difference: Microneedling and Mesotherapy WOW facial is a […]