Approx 4 minute read |
Raise your hand if you have at least one beauty product labelled as “active” at home?
Yes, of course you do. In fact, most people do, as “active” skincare has gained a great reputation over the last few years - and rightly so, but do these off-the-shelf products actually deliver what they claim?
What exactly is active skincare?
“An active ingredient has been proven in a lab by research to change the skin in some way; it's an ingredient that has data behind it"
- Emily Newsom, M.D., a board-certified dermatologist at Ronald Reagan UCLA Medical Center - S
This means that in order for any cosmetic to be effective at treating a problem, it needs to change the skin on a cellular level and if an active ingredient in the product has been proven to target a specific skin issue, then yes, one could call it an active skincare product - but this is a rather loose term, as it’s not just the ingredient, it’s the amount of the ingredient that counts.
On the contrary, whilst many products may contain active ingredients, sadly it doesn’t actually mean they will make any difference whatsoever to your skin. That’s just marketing.
How do I know if a product is just marketing?
Even though these products are marketed as ‘active’, most off-the-shelf products don’t usually meet any of the requirements to really deem them active.
They usually just have trace amounts of actives (these actives may not even be effective at all!) and as they are unable to actually penetrate deep enough into the skin, they’re not really going to give results. Even if they claim to be tested, there simply isn’t enough clinical evidence to support such a statement.
Active skincare does exist and it really does work
In order for actives to work their magic, they should ideally be injected, so they can reach deep into the skin to give you real results.
Claire was on a mission to develop an innovative micro-needling device using tapered needles that allow active ingredients to flow deep into the skin. And so, the WOW fusion® device was born; a small mesotherapy glass vial with needles as fine as hair, that offer skin professionals a way to combine a cocktail of ingredients designed to treat each person’s specific skin concerns with long-lasting results.