“Regardless of how expensive a skincare product is, it doesn't mean it’s good skin care. Skin care products must contain active ingredients at the right molecular size to penetrate through the skin or make a physiological change in the skin cells to be a quality product. However, unfortunately, the price of a product doesn’t necessarily reflect that, so that can be confusing for consumers.” – Claire Williams, Founder + CEO at WOW facial
“Some of the more expensive skincare brands tend to go down the essential oil route, using ingredients like peptides in skin care, however, this is only ever good if they are skin penetrating peptides. For example, using vitamin C that doesn't offer any absorption means won’t have the same physiological effect as a molecule small enough to penetrate or a molecule that works with the enzymes on the skin. This form of Vitamin C is simply not going to do what we want it to, so it isn't necessarily good for skin health at all.” – Claire Williams, Founder + CEO at WOW facial
“I believe simplified routines with multitasking products such as cleansers with chemo exfoliation agents and then an SPF with moisturising factors is the way forward. This takes out the need for a separate exfoliator and moisturiser, so you’re using two instead of four products just by making this simple change. Less is always more in any good skincare routine and with high-quality products, it’s totally possible to see great results with very few products.” – Claire Williams, Founder + CEO at WOW facial
Author: Danielle
Category: Professional, Skincare, WOW Journal